For the second year running, 3C Associates has been nominated as a finalist in the Innovative Company of the Year category of the annual Henley Business Awards for their work on return on investment in training and training evaluation.

3C Associates' newly launched division, The ROI Academy™, has an exciting new approach to measuring return on investment, with innovative tools, techniques and processes for demonstrating the value of training. The flagship 3-day Advanced Programme enables delegates to learn how to achieve this goal themselves, gaining enormous insight and value from the process of evaluating training, as well as calculating the hard number at the end.

Managing Director Hedda Bird explains: 'At The ROI Academy™ we believe it is the PROCESS of estimating and predicting Return on Training Investment that adds most value, through clarifying goals and purpose, providing decision support, and informing training development. The ROI Academy™ provides robust, credible methods for measuring and valuing soft skills, behaviours, competencies and training, adding huge value to client organisations.'

The ROI Academy™’s open programmes are available at a variety of levels, allowing delegates to choose the right programme based on their experience and expertise.

Learning & Development Advisor Wendy Lander, of Nationwide Building Society, attended a one-day workshop in May, and commented: "It was great to get a different perspective about ROI from an external source and was refreshing how simple it was made. I really enjoyed the day and am going to use this learning in my role and pass it on to my colleagues."

The winner of the Innovative Company of the Year category will be announced at the Henley Business Awards ceremony on 25th October at Henley Management College.

3C Associates is a learning & development consultancy based in Henley on Thames, Oxfordshire. 3C’s specialist division, The ROI Academy™ focuses on return on investment in training and training evaluation, The ROI Academy™ runs year round open programmes, as well as working on bespoke projects, and offers a range of proprietary web-tools designed to capture and articulate the value of training.

3C also offers corporate training, including customer service training, supervisor training, management development training, contact centre training, consultative sales training, telephone sales training, business skills and more.

For more information on the ROI Academy™’s open programmes and innovative web-tools, visit www.roiacademy.co.uk or phone 01491 411544.

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