• The Team

  The ROI Academy's key personnel include:
• Managing Director or 3C Associates Ltd and Founder of The ROI Academy - Hedda Bird

  Mathematician by training with MBA from University of Warwick. Hedda brings years of expertise in valuing benefits to the traditionally 'soft' approach to valuing Learning & Development. Her clients include major public and private sector organisations across the UK and internationally.

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• Chairman - Peter Cheese
• • A leading authority on human capital management, Peter Cheese was previously managing director of Accenture’s global Talent and Organisation Performance Practice. He has written numerous articles for leading publications around the world and is the lead author of The Talent-Powered Organisation published by Kogan Page.
    
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• Commercial Director – Mike Leeson

  BSc(Hons) in Systems and Management. Mike has broad experience of working in the Learning & Development industry over the last 15 years. Mike has acted as Account Director for a broad range of clients including a 5 year project within the NHS. Mike is passionate about L&D managers being able to "measure success" and being accountable for the ROI generated in the same way as other departments are, such as marketing or operations or other front-line services.

• Michael Squires
  • After an early career with Cadbury Schweppes in Sales and Marketing roles, Michael became an executive search consultant in 1982 and after periods living in Zurich and New York became Chief Executive of TASA International and subsequently Chief Executive of the executive search division of TMP Worldwide in New York.   Since Michael's return to London in 2000 he has built up a diverse portfolio of Non-Executive Director appointments and private equity investments.  In addition to his role with 3c Associates, he is the Chairman of Green Park Interim and Executive Management; of Sports Recruitment International and also the Partnership Chairman of Livingstone Partners a Mergers & Acquisitions advisory firm.
• Head of Client Services – Helen Eades

  With a BA (Hons) in languages, Helen is Head of Client Services at the ROI Academy. In addition, Helen has over a decade of experience working in L&D and excellent project management skills. With her emphasis on building strong working relationships, Helen is much valued by ROI Academy clients.

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• Client Services Coordinator - Carine Cowley

  Carine provides excellent administration to support many of

  the ROI Academy projects, and is frequently the first port of call for most clients.

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Business Development Manager - Amanda Foster

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  Amanda has a  background in HR with a Diploma in Personnel Management. She has diversified her career into New Business. Her skill sets are working with both the private and public sector, SME’s and Multi Nationals. She is passionate about building relationships with her clients and believes this is the key to success.