Academy Director Hedda Bird answers frequently asked questions about The ROI Academy™, ROI in training tools, and Return on Investment in training in general. Hedda is Managing Director of 3C Associates and is passionate about communication in business. The ROI Academy™ brings together 3C's considerable expertise in ROI and training evaluation with a range of resources to provide measurement solutions that are both statistically competent and easy for clients to implement. THE ROI OF HUMAN CAPITAL - JAC FITZ-ENZ "This was the book that inspired me to develop our work on ROI in training. There is a wonderful section where Jac describes what happens when you, as an HR Director, have made real connections between HR activity and business performance: ‘people will think that you are wise’ he says, ‘and you will be’.

"We hope that the ROI Academy will contribute to making you a wise manager of human performance."

RETURN ON INVESTMENT IN TRAINING AND PERFORMANCE IMPROVEMENT PROGRAMS - JACK PHILLIPS "Jack has written many books on this subject, and this is one of the best. It is general enough to provide food for thought for anyone wanting the big picture on how training adds value, yet it also offers a very detailed, specific approach in how to measure specific programmes for training evaluation."